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Revenge buying Lamborghinis

As things return back to some degree of "normal," do you find yourself… splurging?

You're not alone. Whether you call it revenge spending or a "why not?" mentality, 2021 is emerging as the ultimate moment to treat yourself and others.

Lamborghini Aventador SVJ Roadster.

Source: Lamborghini

Take Lamborghini: the Italian supercar brand is basically sold out for the year. It has booked about 10 months of its production capacity as an easing pandemic unleashes a free-spending attitude among consumers confined to their homes for months.

The Lamborghini Huracán EVO RWD.

Photographer: DREW PHILLIPS

Free-spending is an understatement. The Huracán EVO RWD, one of the few rear-wheel-drive sports cars available on the market today, offers a V10, 602-horsepower engine and represents "the Goldilocks of Huracáns," according to our critic. Starting price: $208,571.

The Aventador SVJ Roadster is "unadulterated excess," as pure a Lamborghini experience you can get—for upwards of $574,000.

Automobiles on display at the Milano Monza Motor Show, June 10.

Photographer: Giuliano Berti/Bloomberg

"Despite a two-month shutdown due to the pandemic, Lamborghini ended 2020 as its second-best year ever," Chief Executive Officer Stephan Winkelmann said in an interview at the Milano Monza Motor Show.

Nearby crowds swarmed the over 60 brands on display including Ferrari, Porsche and McLaren, in a sign of normal life resuming in major cities like Milan.

So, what's on your revenge shopping list?

 

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Ticket to Space

Do you have what it takes to ride a rocket to space?

Passengers aboard Blue Origin's New Shepard, named for pioneering astronaut Alan Shepard, must be:

  • Between 5 feet (1.52 meters) and 6 feet, 4 inches tall, weighing 110 pounds-223 pounds (50-100 kilograms).
  • Able to climb the seven flights on the launch tower in less than 90 seconds and sit strapped in the vehicle for as long as 90 minutes without access to a lavatory.
  • Able to withstand gravitational forces of as much as 5.5 times the person's normal weight during descent and 3 times the weight for as long as two minutes on ascent.

Oh, and having $28 million helps, too.

The Blue Origin New Shepard launch vehicle.

Source: Blue Origin

That was the final hammer price for a seat on the July 20 inaugural flight. Saturday's live auction followed weeks of online bidding with more than 7,000 submissions from people in 159 countries. Proceeds will go to the Club for the Future foundation, which aims to inspire young people to pursue careers in science, technology and mathematics.

Billionaire founder Jeff Bezos and his brother, Mark, will also make the 11-minute trip. The remaining three seats have yet to be accounted for.

Crew capsule.

Photographer: Michael Craft Photography

 

Outdoor Entertaining

People are ready to party.

"They want to hug and kiss and drink so much Champagne that they leave their shoes in the bushes," says event designer extraordinaire Rebecca Gardner, the founder of new e-commerce site Houses & Parties

If your hosting skills are rusty, follow Gardner's tips for stress-free entertaining. She makes a detailed itinerary, so there are no last-minute trips to the grocery store or forgotten dishes, even putting Post-its on her serving pieces to identify which food goes in what.

The top rosés for summer come with bubbles, in cans, and even boxed.

Source: Vendors

And click through our outdoor entertaining special from Bloomberg Businessweek magazine. There are articles on fire pits and lighting to set the vibe, a buying guide to break-resistant tableware to take the worry away stylishly, and recipes for food and drink for a crowd. 

Not ready for a big gathering? Grab a can/bottle/box of the summer's best new rosé, sink it in some ice in a cooler-turned-boombox, and you've got an instant party however and wherever you please.

The Shivr-55 cooler combines ear-splitting music and ice-cold drinks.

Photographer: Gabriella Herman for Bloomberg Businessweek

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And if you read just one thing...

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