Header Ads

Why Pitching Bad Ideas Is Always a Good Idea

Hey, it's Arianne. Over the past year I've written dozens of stories for Bloomberg Businessweek about the many work challenges of the Covid era, from staving off burnout to amping up productivity. (Pomodoro timer, anyone?) In fact, the magazine's "Working From Home: The Ultimate Guide to Staying Productive—and Sane" was just nominated for a National Magazine Award, one of two nods for Bloomberg Businessweek.

One constant theme throughout the coverage has been collaboration, and lately I've learned how to keep a high-speed team in sync; make sure customers want to come back, win or lose; and even use emojis more effectively.

So what's my favorite collaboration tip of all? Pitching bad ideas can pay off, because it's about the conversation, not the idea. With a good collaborator—mine is my editor, Bret Begun—good ideas dependably emerge from the chat about the no-good-unimpressive idea. In fact, a healthy share of the articles that helped earn our National Magazine Award nomination began as half-baked concepts when they left my lips. So, repeat after me: "Listen, this idea might be half-baked, but I'm going to present it anyway: _________."

Illustration:  Yann Bastard for Bloomberg Businessweek

 

What We're Reading

The Untold Story of How Jeff Bezos Beat the Tabloids
LSD, Cargo Shorts, and the Fall of a High-Flying Tech CEO
Productivity Is Finally Looking Up, and the Gains Could Lift Growth
It's Me, Jack. My United Kingdom Is Fraying
I Drove 1,100 Miles in an RV, and All I Got Was a Bloody Hand and a Pool of Raw Sewage
 

Before it's here, it's on the Bloomberg Terminal. Find out more about how the Terminal delivers information and analysis that financial professionals can't find anywhere else. Learn more.

 

No comments