| Hi there, it's Tae from the Bloomberg Opinion team. Late last month with great fanfare, Intel Corp.'s new Chief Executive Officer Pat Gelsinger revamped the company's business model, announcing the creation of a chip manufacturing business called "Intel Foundry Services," or IFS. In a bid to regain chipmaking dominance, Intel will spend $20 billion to build two new fabs in Arizona, vastly expanding capacity for both internal use and for customers of its new IFS program. On Tuesday an Intel executive said the company was preparing for "the biggest build-out of technology infrastructure in human history." On the surface, Intel's strategic pivot comes at an ideal moment. The iconic company has fallen behind in recent years, as my colleagues outlined in a Businessweek feature out Wednesday. And chip shortages are disrupting production in sectors across the economy, from autos to consumer electronics. But despite its bold vision, Intel is set to face challenges to its grand turnaround plan that will prove extremely difficult to overcome. Here's the biggest question for the chipmaker: Can it win a large chunk of business away from market leader Taiwan Semiconductor Manufacturing Co.? During his strategy presentation, Gelsinger confirmed for the first time that the company will be using TSMC to manufacture some of its top-of-the-line CPU processors in 2023. The move comes after years of Intel's repeated delays in moving to the latest chipmaking technologies. With Intel compelled to use TSMC for some of its leading products, it's going to be difficult at least in the near term for the company to argue that its services are significantly better than those of its Asian rival. And then there's the customer-competition issue. While Gelsinger said Intel will pursue all the major semiconductor players as clients, a company like Advanced Micro Devices Inc. may not want to partner with IFS as long as it remains a part of Intel—a key rival. The same goes for Apple, which is now making its own chips, and is also a Gelsinger target customer. It's hard to imagine that the two companies—both of which do big business with TSMC—would want to reveal their proprietary chip designs and product timelines to one of their chief competitors instead. Plus, Apple's history of requiring the most advanced and power-efficient manufacturing techniques for its iPhone processors will be a tough bar for the new unit to meet. Unfortunately for Intel, it's easy to imagine a scenario in which TSMC's manufacturing lead actually grows in the coming years. Last week, Bloomberg News reported that the Taiwan-based foundry told its customers multiple new factories are under construction. In a subsequent statement, the company said it plans to spend $100 billion over the next three years to increase capacity and boost R&D. By the time Intel can go to market with its next generation chipmaking technology in 2023, TSMC will be onto its next process and remain years ahead. Sure, there are some positive tailwinds for Intel's manufacturing business. On the back of security concerns, the U.S. government will use the company's offering for military and defense contracts. Analysts expect that Intel will also benefit from future subsidies and tax incentives from the Biden administration for building domestic chip factories. But this may not be enough to move the needle. According to Bank of America research, defense and aerospace chip demand represents less than 1% of the total semiconductor market. It's relatively easy for Intel to talk a big game about building a "world-class" foundry business. It will be much harder to create a viable and profitable one. —Tae Kim | 
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