Have you ever bought a pig in a poke? It’s a saying from medieval times: A farmer traveling on an unfamiliar road agrees to buy a baby pig squirming in a bag from a passing stranger. Unfortunately, when the farmer gets back to their hut and opens the sack, there’s a kitten inside. Online marketplace StockX has addressed the inherent risk involved in buying online with a rigorous product verification and authentication process. To date, its users have conducted more than 10 million transactions for sneakers, handbags, streetwear, watches and other high-end items that are often produced in limited quantities. StockX’s prices are regulated and all transactional data is transparent, factors that have combined to help the platform reach a $2.8 billion valuation. In a four-part series that dropped yesterday, Extra Crunch analyzes this “foundational new category of market” that began as a hobbyist’s sneaker price chart. Thanks very much for reading Extra Crunch this week! Walter Thompson Senior Editor, TechCrunch @yourprotagonist Read More |
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