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Coachella may be delayed again as festivals give up on spring

Screentime
Bloomberg

The organizers of the Coachella music festival have discussed delaying the event again, including a possible shift from April to October, according to people familiar with the plans.

It may seem obvious to most of us that gathering 125,000 people on a polo field for a three-day party is a bad idea in the middle of a pandemic that requires us to socially distance and avoid most human interaction. The mayor of Palm Springs said the city is not planning on any events in the spring. And yet, Coachella is still scheduled to take place in April.

Los Angeles-based concert promoter Goldenvoice has already moved Coachella twice, first from April 2020 to October 2020 and then again to April 2021. They have attempted to keep the lineup in tact, in part because it means the event is "postponed" and not "canceled," so they aren't going to refund all of the tickets. It's not clear how long events can keep postponing before they have to refund everyone.

Coachella is the biggest moneymaker for Goldenvoice, and the unofficial start of summer festival season in the northern hemisphere. Postponing the event again defers millions of dollars in revenue for a company whose owner has already been firing staff.

Goldenvoice is hardly alone in trying to figure out when live music will come back, and what it will look like. Hundreds of promoters, agents and live music professionals are trying to determine when it will be safe to stage a large-scale public event. Having spoken with many of these people in recent weeks, it's clear that nobody has any idea.

Live Nation, the world's largest concert promoter, has stuck to a summer timeline. But that was before the latest global surge in cases, and that also assumed an efficient distribution of the vaccine. The company will update investors (and fans) on its outlook when it next reports earnings.

There are optimists among us. A Spanish concert promoter commissioned a study to show that there was no spread at a covid-safe concert, which entailed rapid testing everyone and masks. The organizers of Glastonbury have thus far declined to cancel the annual U.K. music festival, which is scheduled for June.

Dr. Anthony Fauci said fall seems like a good bet. But that is dependent on the vaccine. It makes zero sense to host concerts until we've achieved herd immunity, which will only happen when at least 70% of the population is vaccinated.

"If everything goes right, this will occur sometime in the fall of 2021, so that by the time we get to the early to mid-fall, you can have people feeling safe performing onstage as well as people in the audience," he told the Association of Performing Arts Professionals.

Considering the flawed rollout of the vaccine and widespread skepticism in society, a lot is riding on the clause "if everything goes right."

Movie studios are preparing to push movies scheduled in the first half of the year to the second half. If they are nervous about packing a few hundred people into a theater, it's hard to imagine putting thousands of people in one place. Even if it is outdoors. -- Lucas Shaw

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Sports ratings are going down, down down

Not even Nickelodeon's slime zone could save sports ratings.

Viewership of the first round of the National Football League playoffs fell across the board. Fox's ratings dropped about 20%. NBC's games slipped by even more. While ABC and CBS posted more modest declines.

College football fared even worse. ESPN's airing of the national championship game between Alabama and Ohio State delivered the smallest audience of any college football title game since the formation of the Bowl Championship Series, per SportsMedia Watch. Just 18.7 million people watched the game, down from 25.6 million last year and a peak of 35.6 million in 2006.

When sports ratings fell in the fall, most industry experts blamed an unprecedented confluence of events. Basketball was happening at the same time as baseball, football, tennis and much more. Plus, there was an election.

But now we're back to just football and no election… and ratings are still down. News ratings are still way up because Trump contested the election and incited a riot. (CNN and MSNBC viewership was up nearly 5 million viewers the week ending Jan. 11.)

Twitch viewership is soaring

The amount of time people spent watching videos on Twitch grew by 83 percent in 2020, peaking in December at more than 1.7 billion hours, according to StreamElements. Viewership of live gaming on Facebook also grew a bunch last year. Both pale in comparison to YouTube, where people spent 100 billion hours watching gaming videos last year.

Those numbers underscore a shift in media that many people, myself included, still don't comprehend. If you want to think about the decline in viewership for all sports, look no further than people watching video game play.

The No. 1 song in the world is…

"Drivers License." The new single by actress Olivia Rodrigo broke Spotify's record for the most streams in a day (outside the holidays), and then broke its own record the next day. Rodrigo, 17, is one of the stars of Disney+'s "High School Musical: The Musical: The Series."

Here's how the song exploded in just a few days:

  • Jan. 8: 1.5 million streams, song debuting at #46 on the Spotify global charts.
  • Jan. 9: 4.6 million streams, surging to #2.
  • Jan 10: 7.5 million streams,  dethroning Bad Bunny's "Dákiti" for #1. Her song from "High School Musical" appears on the charts at #144.
  • Jan 11: 11.5 million streams, still #1 and her song from "High School Musical" enters the top 100.
  • Jan. 12-15: 13+ million streams, peaking at about as many streams as the next four songs combined.

The biggest pop star in the world is…

Bad Bunny. The Puerto Rican musician topped our Pop Star Rankings four times in 2020, including our first chart (March) and last one (December). 

Rather than throw some more mind-boggling numbers at you, I wanted to share some of the choicest comments from LinkedIn, most of which are some variant of "I've never heard of them, so they can't be popular." 

"Who?," asked Richard Belloff.

"Richard, we must live under the rock together. And guess what, if this is what awaits me, going to stay where I am," responded Jay Martin.

When Aimee Levens suggested they listen and broaden their horizons, Richard refused:

"Or, you could listen to Mozart. Broaden your horizons."

Others starting sharing their favorite rock music and classic composers, while a Frenchman said rap is not music. Not to be outdone, business development manager and self-professed rap historian Charles Ellis weighed in:

I lasted 30 seconds. He's terrible. Just awful. Bad beats, basic uninspired cadence, auto-tuned to death, no flavor, no soul. Even if the lyrics are Shakespeare come to life, its still horribly unappealing to the ear. Unfortunately this "music" illustrates the slow, tragic decay of hip hop.

Netflix's first inclusion report

Netflix Inc. has made gains in adding women and minorities to its workforce over the past three years, vaulting it past Silicon Valley peers. Women made up 47% of its workforce in 2020, up from 40% in 2017, and the company said it made similar-sized gains in adding female employees to leadership and technical positions.

Netflix also said that 8% of its employees at the end of 2020 were Black, more than double the share from the end of 2017.

The DOJ decides not to change radio

The Department of Justice spent the better part of Donald Trump's time in office threatening to rewrite the rules governing how radio stations pay songwriters. They huffed and they puffed about the consent decrees, insisting there must be a good way to reform rules that predate color TV (to say nothing of streaming).

But like so many threats during the Trump presidency, they were never realized. The DOJ said this week it wouldn't change the rules.

Deals, deals, deals

  • Amazon plans to bid for the media rights to Serie A, Italy's top soccer league. Serie A is asking for at least $1.4 billion a year.
  • YouTube suspended Donald Trump's channel, while Snapchat banned Trump permanently.
  • Netflix released its 2021 movie slate, which includes 70 (!) titles. The streaming service will release more than one movie a week, as it has for a couple years now.
  • Apple is working on a podcast subscription product, which makes sense since Apple a) doesn't like ads b) loves subscriptions and c) needs to stop losing market share to Spotify.

Weekly playlist

Jazmine Sullivan's "Heaux Tales." You can read more about the R&B singer's fourth album in this Hunter Harris interview.

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