| Hey all, it's Kurt. Twitter Inc. has gotten very comfortable enforcing its rules against U.S. President Donald Trump, something the company was wary of doing for the first three and a half years of his presidency. On Tuesday Twitter flagged another Trump tweet, this time for sending a threat to people who might try to set up a lawless "autonomous zone" inside of Washington D.C. "If they try they will be met with serious force!" Trump tweeted, a threat Twitter took seriously enough to hide his tweet behind a warning label, while also cutting the tweet's distribution. Last week, Facebook pulled a Trump ad that included symbolism linked to the Nazis. Just four months before the U.S. election, Trump and his team are getting worried about what to do if his posts keep getting blocked, according to the Wall Street Journal. The issue is apparently serious enough it's being considered "code red" by members of his team. One alternative solution floated by Trump's campaign manager Brad Parscale has been Parler, a self-described "unbiased social media" platform that's become a favorite of conservative voices worried about Twitter and Facebook Inc.'s control. It's unclear how differently Parler's rules are enforced. Like Facebook and Twitter, it also has community guidelines forbidding a number of things, including doxxing and "fighting words," defined as "a personal assault with the intention of inviting the other party to fisticuffs." I'd never used Parler, so I signed up on Wednesday. Immediately after I created an account it asked me to follow media sources, suggesting Breitbart News, the Epoch Times and the Daily Caller. Then it asked me to follow other users, recommending a smattering of Republican politicians and conservative voices like far-right activist Laura Loomer, California Representative Devin Nunes, the president's son Eric Trump and the president's lawyer, Rudy Giuliani. But despite the big names, the service is pretty limited—even Parscale was complaining about Parler's features as recently as late May—and I didn't need to spend more than two minutes on the site to come up with a prediction: As long as he is president, Trump will never leave Twitter or Facebook voluntarily. Trump craves attention, and he cares a lot about how many people he reaches and how large his followings are. He talks often about crowd size and ratings as an indicator of success, and he has already complained to Twitter Chief Executive Officer Jack Dorsey about his follower count. On Parler, Trump does not appear to have a personal account, but there is one for his campaign. It has 208,000 followers. Another that simply re-posts his tweets has 131,000 followers. Trump's Twitter account has 82.4 million followers. I have no doubt that if Trump switched to Parler exclusively, he'd grow the service quickly. But the pull of a single user—even one as powerful as the president—wouldn't be strong enough to build up a service that offers little to the rest of the world. Just this week Microsoft, which paid an estimated $20 million to $30 million to sign Ninja, the world's most popular gamer, to its streaming service in late 2019, decided to close the business. On Twitter and Facebook, where Trump is one of many voices, the vast majority of his messages get through, uncensored, to millions. Despite his frustrations, I don't think Trump himself is in any rush to leave either network. That's left him with little recourse over the companies' actions outside of the fraught strategy of trying to roll back legal protections. Since Trump threatened social networks that he would "close them down" on May 27, he's tweeted and hit the retweet button over 1,100 times. —Kurt Wagner | 
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