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Long way from victory

Weekend Reading
Bloomberg

Governors across the American Sun Belt are reversing plans to reopen their economies. President Donald Trump has ignored the surge in cases–his rally in Tulsa, Oklahoma, probably didn't help–while former Vice President Joe Biden said he'd require mask-wearing in public. Officials are close to stopping Americans from entering Europe, people are fighting on Britain's beaches, while Singapore, Malaysia and Brunei are considering forming a travel bubble. Test your knowledge of the Covid-19 pandemic. 

What you'll want to read this weekend

The world is reckoning with grim legacies. Colonial oppression financed many of London's most venerable names. Consumer brands in Asia face scrutiny on long-standing marketing pitches. And in Toronto, which champions diversity, only one of 188 top financial executives is Black.  

The global economy faces a bleak future unless governments get their policies right, Nouriel Roubini and Joseph Stiglitz warned at the Bloomberg Invest Global conference. But Bloomberg Businessweek reports optimism among startups. Warren Buffett, however, has missed out on his "elephant-sized" deal. 

Facebook is losing even more advertisers, a display of brand power that might force Mark Zuckerberg to act, writes Bloomberg Opinion. Then, on Friday, Facebook did act. And a backlash is brewing in facial recognition, with lawmakers saying it promotes bias by misidentifying people of color.

Colleges that rely on football as a cash cow are still assessing whether it's safe to play again. The latest stats from the National Basketball Association suggest it could be risky. One caveat: There's a chance some college towns could become ghost towns

As summer begins in the northern hemisphere, writers and artists reflect on the trip that changed their life. If you're stuck at home and want the taste of vacation, here's the perfect lobster roll. 

What you'll want to know next week

What you'll want to read in Businessweek

LeBron James Gets $100 Million to Build Empire

The three-time NBA champion and his longtime business partner formed a new company with an unapologetic agenda–a maker and distributor of all kinds of content that will give a voice to creators and consumers who've been ignored or underserved.
 

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What will post-pandemic travel look like? Join our latest virtual Bloomberg New Economy Conversation to hear from four CEOs with insight into what may happen when the virus recedes. Brian Chesky of Airbnb, Arnold Donald of Carnival, Shannon Knapp of Leading Hotels of the World and Paul Griffiths of Dubai Airports lay out their visions on Tuesday, June 30, at 10 a.m. EDT. Register now to join the conversation.

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