The big story This week, Bloomberg reported that Apple might be rethinking their overall strategy for original content with their Apple TV+ service, opting to entice not only with a swath of new and original programming, but by competing with other streaming networks to bid on rights for back catalogs. It’s a bit of a departure from what they launched with, as I noted back when the service debuted, the amount of content was lacking and it put much more pressure on finding a hit among the first slew of new releases — something that didn’t quite happen. Streaming networks are plunking down historic sums on series like Seinfeld, Friends and The Big Bang Theory. The buyers have differed throughout these deals, but they have never been Apple. That's because Apple isn't bidding on history, they're trying to nab directors and actors creating the series that will be the next hits. And while that sounds very Apple, it also sounds like a product that's an awfully big gamble to the average consumer looking to try out a new streaming service. Why pick the service that's starting from a standstill? It’s interesting because with Apple having to walk back what seemed to be a purposeful strategy move (that flew in the face of other networks) and Quibi failing to make an initial dent with the launch of their more severe revamp of the mobile video streaming network, it’s worth positing whether there’s room for a startup or upstart service to take down what Disney (through both Disney+ and Hulu), HBO and Netflix have built up. If the only advance that matters is finding a string of hit show and an audience that enjoys them, is there any advantage to newcomers coming on the scene with format changes or is the format for streaming networks fully decided at this point? | 
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