| Hey everyone, it's Sarah Frier. Mark Zuckerberg, who now oversees a global network of 3 billion people, wants you to know that there are checks on his power. Even he says he thinks Facebook Inc. shouldn't have so much control over online discourse – so before governments can bring down the hammer, he's developed a way to self-regulate. It's called the Oversight Board. Zuckerberg has talked about this idea since 2018, but on Wednesday it got a lot more real. The board has actual members now–20 lawyers, former politicians, human rights advocates and journalists. They'll be paid by an independent trust to review decisions on users' Facebook and Instagram posts, and if they reverse Facebook's or Zuckerberg's calls, their verdict will be final and transparent. The lineup of luminaries sounds fancy and effective. It includes the former prime minister of Denmark and the former head of The Guardian. But how should we judge its promises? Facebook can sometimes seem to care more about the perception of an initiative than its operational effectiveness. The company's program to fact-check news stories using outside partners, for instance, has been frequently critiqued by those same partners. It's too soon to say whether the Oversight Board is a real solution or a public relations stunt, but there are some troubling signs. For one, the board says it anticipates members will work an average of 15 hours each month. Their pay will be secret, despite the official commitment to transparency. Even more limiting is their mandate: to adjudicate case-by-case, instead of helping Facebook think of structural and policy changes that could limit harmful content more broadly. And the promise to curb Zuckerberg's power comes as the CEO, who has voting power over his company, is rapidly gaining further control. Facebook's own board has turned over the majority of its members in the last two years, after some directors disagreed with Zuckerberg about how to solve the company's problems. The folks at Facebook who most challenged Zuckerberg – the founders of his acquired companies Instagram and WhatsApp, and the head of product who had worked at the company for 13 years – all left in the same period. "When the board begins its work, it will mark another important step for our company as we establish stronger governance to better serve our community," Zuckerberg said on Facebook Wednesday. But it's not a substitute for actual corporate governance. --Sarah Frier | 
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