| Hi everyone, it's Natalia. Facebook Chief Executive Officer Mark Zuckerberg topped off a trip to Europe with a stop in Brussels to broadcast his call for more tech regulation. Lawmakers would be forgiven for thinking Facebook should focus on complying with existing rules first. At a roundtable with reporters on Monday, Zuckerberg specified the areas he hopes content regulation will address, including a different model for platforms' legal liability and for enforcement to emphasize removing viral content as quickly as possible. And, in an accompanying op-ed in the Financial Times, he said, even if this could hurt his company in the near-term, it would help create trust and benefit everyone, including Facebook, further in the future. It's okay to feel confused or skeptical—I think European Union officials are, too. Vera Jourova, the European Commission Vice-President in charge of the rule of law and the official who previously oversaw privacy, said she was glad to see Facebook's thinking was shifting to be more aligned with the European approach on regulation. "Facebook cannot push away all the responsibility" though, she said. Even if Brussels comes up with regulation, this "will never solve all" the company's problems. Jourova dismissed the idea that tough EU rules could act as a "stamp of trustworthiness" for the company. "Facebook and Mr. Zuckerberg have to answer themselves a question: Who do they want to be as a company and what values do they want to promote?" she said. Trust is a crucial commodity for the social media giant as user growth stagnates in North America. Zuckerberg's acknowledged before that his company has trust issues after it made a series of missteps on privacy, and faces accusations it allows misinformation to flourish on its platform. The social media giant often highlights that it has globally implemented the EU's General Data Protection Regulation, the bloc's strict privacy rules that entered into force in 2018. But since their implementation, Facebook's been the target of multiple investigations by European data protection authorities over a failure to comply with the legislation. The EU's also looking into whether its data collection practices comply with antitrust law. To some degree, the company was bound to be a target for enforcement given its size—especially as case law will continue to refine the boundaries of the GDPR in the years to come. Still, Jourova said her meeting with Zuckerberg was an opportunity to remind him of the bloc's strong privacy rules. "What I would expect from Facebook is a strong and diligent application of all these rules, at least in Europe," she said. In a press briefing following his meeting with Zuckerberg, European Industrial Policy commissioner Thierry Breton rejected Facebook's framing of the level of liability the company should face for what users post on its platform. Breton took note of Facebook's use of AI systems to take down more harmful content but said "if we see that it's not what we need regarding our own standards, then we will have to regulate." — Natalia Drozdiak | 
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