The big story Dip a toe into the world of influencers and as you click through Instagram stories, and you’ll see that peddling endorsements for bizarre products is an essential part of the new influencer economy. What’s interesting isn’t that these (often) self-made influencers looking to leverage their fame to and monetize themselves with sponsorship deals, it’s how low the expectations are of their followers and fans when it comes to advertising suspect products. The age of fanbases considering a celebrity a sellout after hocking junk in commercial appearances is far, far gone. Follower exploitation isn’t even questioned, something that grows less funny when you realize how young most of the fans are of some of these figures. As you click through actual online influencers with 10 million+ followers advertising weight-loss supplements, juice cleanses and knockoff AirPods, you might be wondering where the bar is and whether it can go any lower. Followers don’t really seem to care for a lot of reasons, but one intriguing thought is that as social media platforms have made fame seem more accessible, user empathy for internet stars has increased and people understand that these figures are just looking for their payday. Ultimately, high art and capitalism have also never been closer and when you look at the relationship between brand endorsements and some of the top visual artists and musicians, it’s not surprising that those that occupy lesser rungs on the fame ladder don’t mind hocking lesser products. This great piece in The Atlantic by Taylor Lorenz from 2018 reported on how teens were acting like they were selling ads as a way to lend themselves credibility. The “coolness” of advertising has only seemed to accelerate. It’s clear that the influencer economy has shaped popular culture in ways that make a backlash to influencers “selling out” seem nearly impossible at this point in time. After all, if sticking your name on products that literally contain poison doesn’t dampen your charm, what will? | 
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