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Friday, September 17, 2021 By Alex Wilhelm

Hello and welcome to Daily Crunch for Friday, September 17th! What a week, ya'll. It is now just days before Disrupt, which means the TechCrunch hive is buzzing. I'll leave it by noting that Reid Hoffman is coming, which is going to be a treat. See you next week! — Alex

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The TechCrunch Top 3

  • Profits > Ethics: Apple and Google have removed a "tactical voting app created by the organization of jailed Kremlin critic Alexei Navalny" from their marketplaces, we reported. TechCrunch notes that "the Russian state [is] amping up the pressure on foreign tech giants ahead of federal elections." So much for standing up for democracy, or whatever.
  • Are software valuations stabilizing? After a simply incredible run, the value of software revenues may have reached a plateau. A very high plateau, mind, but still a resting point. This is not bad news for SaaS companies, which are still valued at historically elevated levels.
  • Apple "actively monitoring" legal challenges to Texas abortion law: While some tech companies are making their displeasure at the new Texas reproductive care bill very public, Apple is taking a slightly slower, lower-profile approach to the matter. But it's still good to see an American tech company nearly take a stand on a moral matter. It's better than whatever is actually less than that. A little.

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Startups/VC

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Big Tech Inc.

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TechCrunch Experts: Growth Marketing

With the release of iOS 15 around the corner, we spoke to Movable Ink CEO Vivek Sharma and got his take on what marketers can do to prepare, "Marketers should plan for more DIY metrics as iOS 15 nears."

TechCrunch wants you to recommend growth marketers who have expertise in SEO, social, content writing and more! If you're a growth marketer, pass this survey along to your clients; we'd like to hear about why they loved working with you.

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