| Assembling a startup team is harder than assembling 10 IKEA dressers, and the stakes are much, much higher. Starting with the assumption that 90% of startups will fail and the most successful ones take an average of six years to IPO, founders must make careful decisions about whom they invite to join the core team. Will that stellar engineer become a great CTO? Should your product person be opinionated, or a team player? Are you even the best choice for CEO? ThoughtSpot CEO Sudheesh Nair shared some of his thoughts about building a sturdy leadership team and drafted a thorough checklist for entrepreneurs who are putting a crew together. His initial advice? “Investors love founder-CEOs, and founders are often fantastic candidates for this role. But not everyone can do it well, and more importantly, not everyone wants to.” In a related article, Gregg Adkin, VP and managing director at Dell Technologies Capital, shared the framework he’s developed for helping founders set up their board. Choosing the right mix of people can impact everything from fundraising to hiring: "Investors often ask founders about their board [because] it says a lot about their character, their judgment and their willingness to be challenged," he writes. Miranda Halpern spoke to Amsterdam-based coach Ward van Gasteren for our latest growth marketing interview, which is free to read. In their discussion, van Gasteren addressed misconceptions about growth hacking, the mistakes most startups are likely to make, and the distinctions he draws between growth hacking and growth marketing: "Growth hacking is great to kickstart growth, test new opportunities and see what tactics work," he tells us. "Marketers should be there to continue where the growth hackers left off: Build out those strategies, maintain customer engagement, and keep tactics fresh and relevant." Thanks very much for reading Extra Crunch this week; I hope you have a great weekend. Walter Thompson Senior Editor, TechCrunch @yourprotagonist Read More |
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