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How Klaviyo transformed from a lifestyle business into a $4.15B email titan

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Tuesday, April 20, 2021 By Walter Thompson and Annie Siebert

The Klaviyo EC-1

The Klaviyo EC-1 image

Image Credits: Nigel Sussman

Origin stories are satisfying because we already know the hero will overcome the odds — and in doing so, they’ll reveal their core strengths.

Yesterday, we published a four-part series about how Klaviyo co-founders Andrew Bialecki and Ed Hallen bootstrapped their startup into an e-commerce marketing automation platform now valued at $4.15 billion.

Neither founder was bitten by a radioactive spider or received a serum that enhanced their entrepreneurial skills: instead, they focused on outreach to prospective customers to find out what they were willing to pay for and largely ignored the competition.

“Bootstrapping Klaviyo, it came out of this: ‘Hey, if we are super disciplined about finding a problem that someone will pay us to solve, we have a real company,'” said Hallen.

Klaviyo still isn’t a well-known brand, even though millions respond every day to the personalized, automated emails sent through its platform.

Our ongoing EC-1 series offers entrepreneurs real insight into growing and scaling successful companies, but they’re also useful for consumers who want to understand how the internet really works.

Thanks very much for reading Extra Crunch. I hope you have a great week!

Walter Thompson
Senior Editor, TechCrunch
@yourprotagonist

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