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Week in Review - After the goldrush

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Saturday, March 06, 2021 By Lucas Matney

Hello friends, and welcome to Week in Review.

Last week, I talked a little bit about Tom Cruise. And if you’re curious who was behind those deep fake videos, there’s on article on The Times profiling the creator (hint: it’s not a startup). This week, I’m making a quick mention of something with big ramifications.

If you're reading this on the TechCrunch site, you can get this in your inbox from the newsletter page, and follow my tweets @lucasmtny.

The big thing

If you run in some of the techier tech circles or religiously read techcrunch dot com, it’s likely you have seen an awful lot about NFTs this week.

If you truly want to know what they are, there are plenty of good primers on them across the web that popped up in the past few days. My colleague Megan wrote a good one, but the gist is that these thing change what it means for something to “exist” online. Creators can send out official copies of a digital creation that they’ve minted on the blockchain and the fact that they’re officially recognized them bestows a different value on them than files — that can be copied willy nilly — otherwise would. In the past month, hundreds of millions of dollars have flowed into non-fungible tokens across a variety of platforms.

Folks in the tech community spent the week theorizing how NFTs could completely upend creator networks and shift artists away from platforms like Spotify and towards NFT-centric marketplaces that value their work in a way that benefits the creator more directly. Do you need to pay a lot of attention to this tech right now? Probably not yet, but there certainly seems to be a big future for the tech down the road.

Here’s an interesting bit from Megan’s story that touches on the artistic impact of NFTs:

Ameer Carter, an artist that is also known as Sirsu, got into NFTs last summer thanks to a friend, he told TechCrunch. Pretty much immediately, he said, he realized the transformative nature of the technology.

"We literally have creative immortality," he told me he realized at the time.

But the art world has historically been inhospitable to Black folks and people of color, and especially in the world of NFTs, Carter said. The traditional art scene, Carter said, is elitist. And while Carter himself is a classically trained artist, he hasn't been able to make his way into the traditional art world, he said.

"And it's not because of lack of trying," he said.

Carter said he's had a number of conversations with art curators who all love his work, but they've told him it's not "something that they could build a whole curriculum around and intellectualize," he said. What NFTs do is enable artists like Carter to create and share their art in a way that hadn't previously been afforded to them.

The most salient bit is that the blockchain’s effects are indeed transformative and platforms building on this opportunity probably going to be huge (eventually), but the tech is also likely going to get pretty watered down over the next few months and years and turn into something that’s more user-friendly — something that modern day blockchain acolytes will probably loathe. Decentralized networks are fundamentally radical, likely far too radical for internet users that have grown coddled by the protections of central platform governance and the conveniences they afford. I listened to a Clubhouse chat this week where the speakers waxed on decentralized networked states that could grow to be recognized by the UN. That’s pretty radical.

What we’re seeing today might be a step vaguely in that direction, but that’s not anywhere we’re headed in the short-term. Expect to see the blockchain onramp get simpler, more boring and less confusing as it becomes a part of the websites and apps you enjoy. It likely won’t replace everything, but there’s good reason to think it could still be ubiquitous, one day.

The big thing image

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Other things

Square buys majority stake in Jay Z’s Tidal
Dorsey has been making some big moves with Twitter lately, but the week’s big headline came from his other company, Square, which announced that it was purchasing a majority stake in Jay Z’s music-streaming service Tidal for around $300 million. What will they do with it? We have some theories.

Google looks to life after tracking cookies
Apple’s war on ad trackers is going to be a thorn in Google and Facebook’s sides, but while Facebook is aiming to fight the inevitable, Google is leaning into the challenge. They announced this week that they’ll be phasing out support for third-party cookie trackers in Chrome and won’t be building an alternative for tracking users across sites.

Facebook Oversight Board is ‘a bit frustrated’
Facebook’s Oversight Board has a busy year ahead of it, but the independent members reportedly aren’t all that happy with how things have been going so far. One of the board’s members detailed in an interview that he’s frustrated with the limitations that Facebook has placed on the group which is currently weighing whether to permanently ban former President Trump.

Want to fly to space with SpaceX?
The Japanese billionaire who bought the seats to SpaceX’s first manned tourist flight around the moon is turning his purchase into a global competition to join him on the launch. He’s giving away eight seats on the flight to people around the globe.

Twitter Spaces beats Clubhouse to Android (in beta)
Clubhouse is taking off and Twitter is aiming to take it on before it gets too big. The company’s competitor, Twitter Spaces, has been slowly rolling out to iOS users, but the company announced this week that they’ve begun letting Android users join the experience as well.

Epic Games buys Fall Guys creator
One of the pandemic’s big hit games, Fall Guys, is getting acquired. This week, Fortnite creator Epic Games announced that it’s buying the studio behind the title.

Other things image

Image Credits: Taylor Hill/FilmMagic / Getty Images

Extra things

Some of my favorite reads from our Extra Crunch subscription service this week:

Data is the world's most valuable (and vulnerable) resource
“Why will SolarWinds be so generationally important, and why am I talking about it? Because the large (and growing) impact of the hack and the substantial (and mounting) losses mean that every business leader must acknowledge what many in cybersecurity have been saying — cyber strategy is company strategy. It is not an audit, but an important part of C-suite strategies and best practices ranging from employee onboarding to mundane everyday coding.” More

How and when to hire your first product manager
“Let's start by working backward. Product managers often graduate into a CEO role or leave a company to become a founder. Like founders, talented product managers have innate leadership skills and are able to effectively and clearly communicate. Similarly, both roles require a person who is a visionary when it comes to the product and execution… More

Making sense of the $6.5B Okta-Auth0 deal
“When Okta announced that it was acquiring Auth0 yesterday for $6.5 billion, the deal raised eyebrows. After all, it's a substantial amount of money for one identity and access management (IAM) company to pay to buy another, similar entity. But the deal ultimately brings together two companies that come at identity from different sides of the market — and as such could be the beginning of a beautiful identity friendship..” More

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