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Extra Crunch Friday: 11 words and phrases to cut from your VC pitch deck

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Friday, March 05, 2021 By Walter Thompson

Welcome to Extra Crunch Friday

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Image Credits: Getty Images under a Getty Imaes license.

Every startup is fueled by creativity, but when it comes to telling their story to investors, most entrepreneurs rely on clichés.

Have you ever sat down and read several pitch decks in a row? Words like “runway,” “exit strategy” and “unique” will appear so frequently, they almost lost their meaning.

Given that each VC will review a deck for an average of just 170 seconds, one great way to stand out is to be original. Personal. Authentic.

Drawing from millions of documents processed at Writer, an AI writing assistant, CEO and co-founder May Habib identified a tight list of phrases and words to cull from pitch decks once and for all. Here’s one for free:

Humor? Just don’t.

Thanks very much for reading Extra Crunch this week! Have a fantastic weekend.

Walter Thompson
Senior Editor, TechCrunch
@yourprotagonist

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