| Sometimes liberal Hollywood is the most conservative place on earth. When Warner Bros. announced last week that it would release all of its 2021 movies on HBO Max the same day they open in theaters, the change drew fear and scorn. Eulogies for the movie business poured in from all corners, as journalists, producers, lawyers and agents predicted the demise of theaters. Warner Bros.' decision does threaten to forever change the way movies are released. As super producer Jason Blum told me Friday, "There is no putting the toothpaste back in the tube." Good luck telling someone you can watch a big new movie at home right away -- and then later telling them you have to wait four months. But here's the thing: Even before the pandemic, everyone – and I mean everyone – agreed that the movie business needed to evolve. The average tickets sold per person is at its lowest point in 92 years, as Matthew Ball has chronicled assiduously on social media. Movies used to be the dominant cultural medium. Even as TV and radio stole attention share, they remained one of the most popular social activities year after year. But movies' hold on the national attention has waned. Before the pandemic, only 11% of the population went to a movie at least once a month. Overall revenue has still grown because of international markets and higher ticket prices. But movies are now considered a special occasion, much like a concert or sporting event. Studios still want to release big-budget movies in theaters because they believe the films are more profitable that way. But that is only true if movie theaters are open at full capacity. In what world is that guaranteed for next year, or even likely? Coronavirus cases are at an all-time high in the U.S. Per a New York Times graphic, there are 31 million people in California who will get a vaccine before I do. There are millions of people who don't trust the vaccine. Is this country going to be fully vaccinated by next summer? Odds are low. "Based on all the epidemiologists and medical experts we have access to, our view is things don't snap back nearly as quickly as we'd all like," Jason Kilar, WarnerMedia's chief executive officer, told me Thursday. So Kilar doesn't have the option of showing "Wonder Woman 1984" on thousands of screens come Christmas Day. He may not even have that option with the new "Space Jam" next summer. He can either hold onto these movies indefinitely, or use them to boost his new streaming service. Warner Bros. is trying to make the best of a bad situation, as is every other studio. Paramount and Sony sold their movies to Netflix, Amazon and Apple. Disney has released some movies on Disney+. Netflix, Amazon, Apple and Hulu are already flooding the marketplace with quality movies you can see at home. Their investment has revived genres, like the romantic comedy and adult drama, that were harder and harder to make at traditional studios. Most movie fans won't be upset with Warner Bros. They now have more films to see. Cinephiles are upset because they don't like change. Theaters are upset because Warner Bros. acted alone. But remember when theaters were livid because Universal decided to offer its movies for rental earlier this year? They threatened to boycott, and then they made a deal that worked for them. The pandemic has been brutal on the movie business, as it has been on live music, restaurants and retail stores – to say nothing of the actual victims or health workers. But movies are not dying. They are just changing. – Lucas Shaw The best of Screentime (and other stuff) | 
Post a Comment