| The media has always had a soft spot for Donald Trump. All journalists are biased towards extremes: big characters, outrageous statements and unprecedented events. We don't write about the millions of successful airplane landings every year; we write about the handful that crash. Trump ran for president despite having no political experience and a mixed business track record (at best). But the media showered him with attention – millions of dollars in free advertising – because they knew his inflammatory remarks would attract viewers, readers and listeners. He was the most compelling character, if not the most qualified candidate. Many of these news outlets thought the Trump campaign would crash and burn, and wanted to milk the drama for as long as they could. But it turns out millions of Americans were drawn to his message, and he rode the free publicity to a victory in the election. Now, Trump has been voted out of office, so it's time to ask how the media will treat him when he is once again a private citizen. The last two presidents receded from the spotlight after they left the presidency. Bush was widely reviled due to the economic crisis and two unpopular wars, while Obama, though popular, was tired of the spotlight. Obama didn't disappear to the same extent that Bush did, but he didn't seek attention either. Trump has never tired of the spotlight. Well before he was president, he built his persona and his myth using the media. He was a fixture of the New York tabloids, and starred in a certain prime time show on NBC. It is not crazy to think that Trump will spend much of his post-presidency attempting to remain the center of attention, whether that's campaigning to run in 2024, launching his own news network or reclaiming his seat atop the Trump Organization. A former president criticizing his predecessor and making outlandish statements will be catnip for the press; whether it's newsworthy is less obvious. TV producers and social media networks justified incessant coverage of Trump's every fulmination by pointing to his office. Trump is the president and just about anything the president says is newsworthy. Social networks couldn't take down his statements because it was in the public interest to know what the president said. That policy softened this week when Trump made unsubstantiated claims about voter fraud and alleged in a national address that he'd won the election. While Fox News carried the speech in its entirety, MSNBC and three broadcast networks cut away. Facebook and Twitter spent much of the week labeling Trump's posts to ensure people knew they were providing misleading information about the election. There are a couple ways of reading this. Either these companies and networks knew they were under unprecedented scrutiny because of the election, or they no longer felt the need to cater to the whims of Trump now that he was losing power. By this logic, TV networks and social media organizations should be less willing to give Trump unfettered air time than they did the last time he was a private citizen. Trump will no longer be able to violate Twitter's rules with impunity when he leaves the Oval Office. But the media also obsessed over Trump because he made them money. As disgraced media baron Les Moonves once said, Trump may not be good for America, but he's good for CBS. Even if Trump leaves the stage, the media will be hungry for conflict, outrage and anything that keeps you tuned in. The New York Times has thrived during the Trump presidency. So have Fox News, MSNBC and the Washington Post. But in this instance, the viewer holds the ultimate Trump card. You can always change the channel. – Lucas Shaw The best of Screentime (and other stuff) | 
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