Here's how to manage your emotions while investing through the pandemic | | | WED, SEP 30, 2020 | | | Let's face it, life isn't normal.
The pandemic has impacted our lives in every possible way and that includes our investment decisions. The volatility in the stock market due to the Covid-19 pandemic has created a range of emotions, including fear, anxiety and helplessness.
We all know that keeping emotions out of the investment equation is key to success. However, it's been difficult for many people to follow that age-old advice in these surreal times. While emotional reactions to market events are normal, it's worth a reminder that countless behavioral finance research has shown time and again that investor biases and emotions often cause significant damage to an investment portfolio.
The rational side of investing says you should buy low and sell high. Sounds simply enough. However, a natural instinct is to flee the market when it starts to plummet. On the flip side, the greedy emotion prompts investors to get back in when stocks are taking off. It's fair to say that both of these actions can have a negative impact on your investment strategy and those long-term goals.
So, what's the difference between investment success and a shortfall during these crazy times? It comes down to creating and sticking to a thoughtfully constructed investment plan. That plan needs to take into account your risk tolerance and short- and long-term financial goals. And financial experts will always point out it's essential to maintain a long-term perspective, especially when markets are declining. History will show that while stocks rise and fall in the short term, they will always reward investors over the long haul.
The emotional side, meanwhile, is quite the opposite. That behavior in times of fear doesn't always lead us to being a successful investor. Smart investing means overcoming those sometimes powerful emotions. It means focusing strong data and research and sticking with a proven investment strategy.
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