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Extra Crunch Tuesday: Brands that hyper-personalize will win the next decade

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Tuesday, September 08, 2020 By Walter Thompson

Welcome to Extra Crunch Tuesday

Welcome to Extra Crunch Tuesday image

Image Credits: Klaus Vedfelt / Getty Images

Last week, Managing Editor Eric Eldon and Senior Reporter/Editor Kirsten Korosec polled nine real estate and property tech investors to get their thoughts about the future of cities and office space.

Today, we’ve published the conclusion of their survey, in which these VCs discuss where they’re placing their bets #intheseuncertaintimes.

My Twitter timeline is peppered with think pieces about how cities, housing and the nature of work itself is being transformed by the COVID-19 pandemic, but I found our proptech surveys to be a breath of fresh air.

Don’t get me wrong; I value analysis from public policy experts, but I suspect changes on this scale will be shaped largely by market forces.

Here’s who Kirsten and Eric spoke to about where the market is headed:

  • Clelia Warburg Peters, venture partner at Bain Capital Ventures
  • Brad Greiwe and Brendan Wallace, co-founders and managing partners, Fifth Wall
  • Zach Aarons, co-founder and general partner, MetaProp
  • John Helm, managing director, Real Estate Technology Ventures
  • Adam Demuyakor, co-founder and managing partner, Wilshire Lane Partners
  • Casey Berman, founder and managing director, Camber Creek
  • Florian Reichert, partner, Picus Capital
  • Stonly Baptiste, co-founder and partner, Urban Us
  • Andrew Ackerman, managing director, DreamIt Ventures

Thanks very much for reading Extra Crunch!

Walter Thompson
Senior Editor, TechCrunch
@yourprotagonist

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Brands that hyper-personalize will win the next decade

Brands that hyper-personalize will win the next decade image

Image Credits: cnythzl / Getty Images

AI and automation reduce customer service costs, but these integrations should prioritize customer experiences “instead of IT priorities,” according to this guest post by Pypestream founder Evan Kohn.

Brands and startups that effectively incorporate tools like chatbots, asynchronous communication and hyper-personalized experiences will be poised to succeed.

But companies that expect consumers to navigate 1990s-era phone trees are in for an unpleasant surprise.

Read this post to get a better sense of what personalization can accomplish, what consumers are looking for, and how to operationalize AI for hyper-personalized experiences with natural language understanding (NLU).

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Disrupt 2020 — new digital passes released today

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If you want to bring the whole team, we've got discounts!

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JFrog's IPO strong initial price range values it ahead of the larger Sumo Logic

JFrog's IPO strong initial price range values it ahead of the larger Sumo Logic image

Image Credits: Nigel Sussman

In this morning’s edition of The Exchange, Alex Wilhelm looks at the recent IPO filings for Sumo Logic and JFrog to create a frame of reference for their respective valuations.

“We'll be able to see what sort of revenue multiples each company may be able to earn during their public offerings and what sort of delta the former startups can build against their final, private valuations,” he reports.

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3 views on the future of geographically-focused funds

3 views on the future of geographically-focused funds image

Image Credits: Francesco Carta fotografo / Getty Images

Now that more first checks are cut after Zoom meetings instead of over coffee in a Palo Alto café, do VC funds that focus on a specific region still have an advantage — or a future?

Given the uptick of remote investing, Natasha Mascarenhas, Danny Crichton and Alex Wilhelm discussed the future of geographic-focused funds:

  • Natasha: Early-stage regional funds can win if they remain focused
  • Alex: Geo-focused venture funds will be weakened, but won't die
  • Danny: Geo-focused venture funds are dead (and should never have existed)

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