| Fans are taking over the world. That was the idea behind a collection of stories we published last year called "Fan-tastic Planet." (Other magazines ran their own packages on the subject in the, ahem, months following ours.) Fast-forward to about a month ago, when the sex journalist and historian Hallie Lieberman came to us with the idea to profile Tosca Musk. Like her brother Elon, Tosca is a revolutionary—not so much in rockets but in romance. Tosca makes cinematic adaptations of romance novels and premieres them on the streaming platform Passionflix, which she cofounded. What grabbed us most, though, was the way she goes about doing it: with the constant, intense involvement of romance fans. They advise on scripts, make casting recommendations, and, when it comes time to shoot, visit the sets to make sure the movies match their memory of the books. More so than any other creator we've seen, Tosca goes all in on "fan service," entertainment that's made to please fans. For her, as you'll discover in Lieberman's smart, sensitive profile, it's professional as well as personal—and further proof that the fan has become the dominant driver and shaper of cultural production today. Jason Kehe | Senior Editor, WIRED |
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