| You have more options than ever if you want to raise a seed round today. But you have to know how to pitch the right investors at the right time. In recent years investors have come up with more ways to back companies that are still finding product-market fit or still figuring out how to grow. But there are approximately six stages of seed today — and each investor who writes these sorts of checks has their own preferences within the stages. Some are fine with just a big idea, some want to see the start of long-term traction. So! Our resident former VC, Danny Crichton, has put together the latest tips that he’s hearing from founders and early-stage investors for Extra Crunch about the following stages of young companies: 0. Team – deck: This might be dubbed the "hello world" stage of a startup's journey. There is at least one person looking to build some form of company, but the full team, product, market and target aren't fleshed out at all. 1. Team + deck: In this stage, there is leadership for the startup and the founder(s) have identified a working hypothesis for a product or at least a market they want to tackle. Because there is no product, there is obviously no product-market fit (PMF). 2. On course to product-market fit: There is a real product, there are users, maybe even a bit of revenue, but everything is sort of ambiguous and the team is still actively experimenting and testing ideas around the product. 3. Product-market fit, pre-scaling: The startup has identified and developed a product that has clear signs of product-market fit, which might come in the form of high NPS scores, strong word-of-mouth marketing, excited feedback from users or some other data that says users of the product love it. 4. On course to scalable growth: There is a product people love, but now the company needs to prove it knows how to spend money to buy growth. This means setting up marketing channels, handling growth marketing within the product itself (on-boarding, sharing tools, etc.) and, if relevant, building out a sales team. Many of these functions haven't been fully tested by the startup yet. 5. Proven, if early growth: Growth channels have real and positive data that's comparable with other startups. This list is focused on funding for venture-oriented companies — he’ll be exploring the booming world of alternative finance in the coming weeks. On that note, don’t miss Alex Wilhelm’s coverage on TechCrunch this week about the rise of venture debt. Read more |
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