| Microsoft is bringing out the big guns against Slack with new global ad campaign for Teams | | |  | FRI, JAN 17, 2020 | | | | | | TECH, TRANSFORMATION AND THE FUTURE OF WORK | | | | Think a friend or colleague should be getting this newsletter? Share this link with them to sign up.
Good afternoon,
There are frequent debates around this office about Slack. For some, it is a principal mode of communication. For others, it's an unnecessary and unwelcome addition to an already crowded suite of communications tools (this writer currently has 788 unread emails in his business email inbox). There tends to be a generational difference, predictably, with younger workers in the 'love Slack' camp and older workers being in the eyeroll camp.
What's clear, however, is that companies are betting big that the future workplace includes prominent use of Slack or a Slack-like apps. To wit: Microsoft's big new marketing push for its (they hope) Slack killer: Teams. Microsoft has successfully reinvented themselves in recent years under CEO Satya Nadella, moving away from a Windows reliant, monolithic all-or-nothing software company, to a new model, one which embraces partnerships, flexibility and customization. This has led to big profits and a soaring stock price … they have plenty of money to take on (take out?) companies they see as direct competitors rather than possible partners. Companies like Slack.
Will Microsoft be able to muscle Slack out of your office the way they muscled Apple out with Windows a generation ago?
Until next week,
PS: We're excited to announce our @Work 2020 Summit at 1 Hotel Brooklyn Bridge.
We'll talk the future of workplaces, workforces, industries and everything in between. We'll hear from:
- Anthony Casalena, founder and CEO of Squarespace, a company founded in a dorm room in '03 and has turned into one of the most transformative platforms for businesses
- Mark Bertolini, former chairman and CEO of Aetna and director of CVS Health, companies that have defined health care for workers and are changing the patient game
- Kara Swisher, executive editor of Recode, host of the Recode Decode podcast and co-executive producer of the Code Conference
- Jason Wingard, Columbia University School of Professional Studies Dean and CEO of the author of Learning to Succeed: Rethinking Corporate Education in a World of Unrelenting Change
Plus, much more to come, and as newsletter subscribers, you'll be the first to hear. | | Glassdoor CEO on Leading the Future of Work | | Christian Sutherland-Wong, CEO of Glassdoor, shares two game-changing trends that stand out to him as we went the new decade, and a whopping 12 years after the debut of Glassdoor. | | | | | | @Work Summit 2020
Technology, Transformation and the Future of Work
Rapid advances in artificial intelligence, machine learning and automation, along with demographic changes, are leading to big shifts in today's workforce. These developments will also fundamentally change the relationship between employers and their workforce and require a reimagining of the workplace. CNBC's @Work event taps the unrivaled expertise and connections of CNBC's journalists to examine the impact of new technology on three different disciplines— human resources, IT and finance.
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