Instagram's translation issue

An issue I don't often think about is how building new tech, or adding features onto existing technology, can be especially challenging when you're developing it for a global audience. On this week's episode of Why'd You Push That Button?, Vox's Kaitlyn Tiffany and I discuss Close Friends on Instagram and the product's development. The team almost named it "Favorites" instead, but it opted not to after realizing the name didn't translate well. This is what happens when a billion people around the world use your platform! -Ashley TODAY ON THE VERGE LISTEN: Instagram almost named its 'Close Friends' feature 'Favorites,' but translation problems stopped it + Bird's monthly scooter rental made me miss riding my bike + There's something strange about the Capital One breach + ABC, CBS, Fox, and NBC are taking another free TV streaming app to court + The person who made this aesthetically pleasing charging station obviously doesn't have a cat + Here is the teeniest gaming laptop you ever did see + Twitter's new ad campaign desperately wants to remind you that Twitter used to be fun + Facebook is still at work on its weird TV streaming device with a built-in camera + Spotify's big bet on podcasts is starting to pay off + LG and Sony are struggling to sell smartphones Ad from our sponsor Facebook Twitter Instagram This email was sent to clickkernews.latestnews@blogger.com. Manage your email preferences, or unsubscribe to stop receiving emails from The Verge. Vox Media, 1201 Connecticut Ave. NW, Washington, DC 20036. Copyright © 2019. All rights reserved.