The North Face got in a whole lot of trouble this week after bragging about how it swapped images on Wikipedia to prominently feature its products. The Wikimedia Foundation condemned the publicity stunt, and The North Face has since apologized, directing blame to the Brazilian ad agency and vendor that approved the campaign. The North Face Brazil CEO doesn't seem to think he did anything wrong, though, as he claims the stunt was a success as long as it got press coverage. I've got some news for you, buddy: what you did was wrong, and I'm very disappointed in you! -Dami |
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