| AMD and Cray partner to build the world's fastest supercomputer | | |  | FRI, MAY 10, 2019 | | | | | | TECH, TRANSFORMATION AND THE FUTURE OF WORK | | | | Amnon Shashua is an entrepreneur, a corporate executive and a professor, all at the same time. He's also got a project that ride-hailing companies and AI advocates should watch.
He's helping Intel take on Uber.
Shashua is cofounder and CEO of Mobileye, which chip giant Intel bought for more than $15 billion two years ago. Mobileye makes computer vision technology that's valuable for collision avoidance in autonomous driving. On a visit to New York this week, he told me about Intel's plan to build an autonomous ride hailing service in Israel, then expand globally.
Yeah. Whoa. It's tempting to dismiss the idea out of hand; Uber is a big, powerful company having one of the biggest IPOs ever. But Intel is a powerful competitor, and Shashua is the sort of person you have to listen to when it comes to disruptive ideas. He's a leading expert in computer vision; he earned a Ph.D from MIT in brain and cognitive sciences. He still teaches Computer Science at Hebrew University in Jerusalem. And he believes that the time is coming when cars will be able to mostly drive themselves, allowing new players to shake up the ride-hailing market.
I wrote just last week about how the era of truly useful AI might be further off than the boosters expect, and Shashua's ideas don't refute that notion. The autonomous driving project Mobileye is now advancing is a partnership in Israel with Volkswagen and local importer Champion Motors; it began this year and the companies hope to begin offering it commercially in 2022. If they meet that target, they'll still have to scale the offering. If they prove it and scale it, they'll then have to export it to other countries. That could easily take more than five years.
It seems appropriate that this new potential challenge to the strength of incumbents like Uber and Lyft has revealed more of its ambition this week. Just as Uber is making its grandest pitch for how it will grow its business and perhaps become profitable in a few years, Shashua is arguing that the leaders in the era of autonomy might look very different from the leaders today.
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