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 | As urban constituencies have risen in importance, parties use different strategies to appeal to these voters. |  |  | While user base is exploding, finding a critical mass of big-spending, sticky users remains a challenge. | |  | How General Dyer's open and rabid racism reflected the attitudes of the non-official British who had set up shop in colonial India | |  | Social media influencers are the latest drivers for cosmetic companies like Lakme, Estee Lauder and MAC, as well as online platforms like Nykaa and Amazon India. | |  | ET Magazine partnered with social intelligence firm Frrole to gauge the mood and analyse how the battle is playing out there. | |  | Saran seat is dubbed a "divorce-saving seat" to don's wives fighting polls, these are interesting times in Bihar. | |  | With BJP on the scene, staunch loyalists like Nekkanti Bhaskar Rao have become even more indispensable to the BJD. | |  | The decades-old rhetoric about carving out a state of Gorkhaland from West Bengal has become a murmur. The talk now is mostly about "Gorkha pride" and the need for development in this rare BJP base in Trinamool-ruled West Bengal. | |  | Tejashwi's and RJD's moves are not worth commenting on. They are fighting on just 17 seats all over India, the Bihar deputy CM said. | |  | The threat of political missteps is looming over the global economy amid a backlash against free trade. | |  | The Nawabi delicacy from Lucknow has boiled eggs enclosed in mince. | |  | The app uses intelligence from millions of photos to apply appropriate adjustments on its own - within a second! | | |
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